The copy below details how a piece I wrote about a friend’s Facebook post ended up on national television in January 2018.
MY wife Danielle was browsing Facebook and pointed out a touching story that one of our friends, Lisa Gernon, had posted.
Lisa told how she had been leafing through a second-hand book she was buying to bring on an upcoming holiday when she found a note saying: “I love you Lisa.”
The note was all the more poignant because her father had died the year before, and she had booked the holiday on his anniversary to bring a little joy to a sad time.
I thought this would make a fantastic, sharable piece for thesun.ie. – a heartwarming story at what can be, in many different ways, a cold and difficult time of the year.
I spoke to Lisa and she was delighted to do the story.
We squeezed even more goodness into the piece by linking to GiveBlood.ie: Lisa’s dad Thomas, pictured top with his daughter, had been the recipient of many blood packs and platelets in his brave, 10-month battle with AML.
The story then went live on thesun.ie on January 8, pictured below.
A week later, Today with Daithi and Maura, picked up on it and did a live video with Lisa – all the way from her holiday in Mauritius, pictured below.
Yours truly also got a nice mention on national TV. The video has since been viewed 36,000 times.
My experience with this story is that it was positive for everyone: Lisa and her family were delighted, it brought hope and empathy to other people grieving loved ones, GiveBlood.ie got a few hits and some publicity, and thesun.ie basked in a little glow from doing a heartwarming piece.
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